So Pretty Jewelry
by Cara Cotter  

Cara's contemporary design aesthetic layers clean, modern and organic elements together to create stunning and versatile pieces.   Sarah works on an ongoing basis as a PR consultant for So Pretty.

Island Kids Academy

A childcare facility with two locations, Sarah created a website that matches the fun and learning environment the kids enjoy and tells the story of the Academy's philosophy.


Sarah Marlayne Roberts has worked with some of Canada’s most beloved brands, and puts that experience to work for her clients since launching her company in 2011.

She has extensive marketing, social media, public relations, media programming and production expertise due her work with CTV Television and Insight Productions (Canadian Idol, Juno Awards, The Amazing Race Canada); Force Four Entertainment (The Bachelor Canada), The Edmonton Oilers; the legendary Hudson’s Bay Company; Thrifty Foods (Sobeys), Eveline Charles Salons and Spas; and The University of Calgary. 

  • Getting 180+ singers and their parents from every corner of Canada to Toronto on one day and then getting most of them home in the following days?  Yep, she did that, and usually on only 4 hours of sleep.
  • Guiding hockey legend Paul Coffey through celebration after celebration during the weekend of his jersey retirement?  Did that too.
  • Working with a college administration team to show them the power of communicating through social media? Yep, she did that,  opening up a whole new way of connecting with employees, current and future students and their parents. 

She's a change agent who will take charge of projects to bring them to timely and efficient closure and keep every stakeholder happy. Her specialty is managing the smallest details and doing it all with a smile. 

Event management, web content, social media inspiration, media relations - she knows it all and loves it too.

In 2010, Sarah took her love of pop culture, beauty, and everything else and started her website STUFF by Sarah.  If you want to read what's on her radar, check it out here.